An industry that has seen critical transformation since its inception is e-Commerce, and its evolution has changed the customer experience for good. Due to this significant change, e-commerce apps now top the consumer list of activities, which has disrupted traditional shopping methods.
While many people have the option that the traditional shopping mode is better because of personally reviewing the product before buying, e-commerce has overcome its only drawback.
HOW?
Here’s when augmented and virtual reality stepped in! How did it change the e-commerce landscape? We’ll discuss the same in this article!
The Emphasis of AR and VR in E-commerce Outlet
AR/VR has commendable benefits to offer to the e-commerce industry, and we have streamlined some of the best ones for you:
1. Improved Buying Experience
Indeed, nothing beats the experience of feeling a product before investing in the same, and offline shopping provides yo exactly the same. Therefore, the magic AR can bring any product to your home in a jiffy!
For instance, if you’re confused about making a big purchase like a couch set due to wondering about its appearance in the living room, it is no longer a hassle as you can view the same via AR.
How about getting an AR app developed with the help of the best mobile app development company in India?
2. Virtual Try-Ons
There exist a number of virtual try-ons, including glasses, jackets, shoes, and whatnot, which can be tried before purchasing. It also means that the hassle of standing in the long queues of a trial room has come to an end, and your room can become your personal trial area.
3. Added Convenience
As mentioned earlier, the hassle of commuting anywhere has ended, which has added exceptional convenience to the consumer’s lifestyle. AR and VR now enable customers to deeply monitor any product along with its features from the comfort of their homes.
4. Time-Efficient
It can be exhausting to visit ten different stores to buy household goods, especially when someone has just shifted to a new place. Indeed, it’ll take weeks to settle down!
Therefore, AR/VR support in e-commerce assists in quick and easy shopping. Be it a couch, curtains, kitchen hardware, or anything else, goods and services can be purchased in a few clicks.
5. Cost-Saving
AR/VR is a spectacular approach if you’re in a dilemma before making a purchase. The technologies ensure you’re delighted before paying truckloads of money for the same.
6. A Virtual Store
Are you not satisfied with the AR services and would want to follow the traditional shopping approach? Give it another shot, as VR can bring the entire store to your place! All you need to do is wear VR headgear and experience a store-like feeling in your living room.
7. Real-Life Simulation
Wouldn’t it be terrific if you were able to see your favorite pair of shoes on your feet before purchasing the same? Well, it is no longer a fantasy as AR/VR can now do even the impossible!
8. Preview Placement
While a sofa set might look unbelievably good in a store, it is not necessary it’ll give the same spark in your living room. Therefore, Augmented Reality ensures you have an idea about its look before you bring it home.
Real Time Use Cases of AR/VR in E-Commerce
The utilization of AR and VR is emphasized by businesses due to fabricating a seamless experience for their customer base. Here’s a list of some of the real-time examples:
1. IKEA
IKEA comes under the list of monster businesses that have incorporated AR/VR into its mobile app. The app allows its customers to place the furniture and other goods before they decide to invest in the same. All it takes is opening the app and setting the camera in a space where they want to place the furniture. Once done, the setup can be visualized, and customers can move ahead with their decision.
2. Amazon Augmented Reality
The idea of Amazon’s AR app is similar to IKEA, and it, too, enhances the consumer experience by providing them with a frictionless visualization. The platform is also amalgamated with virtual try-on to learn about the goods that get along with their personality.
3. BMW
One of the biggest car manufacturers has introduced an incredible AR feature that enables customers to visualize the car. In simple language, customers can use AR to walk into the showroom to check a model’s design and other features.
4. Lenskart
Lenskart is another giant that deals in eyewear! Its app enables customers to go through hundreds of frames and accessories to try them virtually, providing an enhanced shopping experience.
AR/VR E-Commerce Business Helps Your Business Grow: Here’s How!
Now that you’ve understood how AR/VR businesses are building a great relationship with their customers, here are some of the benefits of implementing the same into your business:
- Solid customer base and engagement
- No geographical boundaries
- Lower return rate
- Competitive advantages
Wrapping Up
No wonder e-commerce is continuously growing with the help of the latest technologies and trends. Fortunately, techs like AR and VR are allowing businesses to skyrocket. So, what is your idea of an ideal e-commerce app?
If you have a wonderful app idea, get in touch with an ecommerce app development company and build your dream app!
Happy innovation!