Forex Trader CRM is essential for Forex traders due to the increasing competition and demands in the industry.
Keeping customers satisfied and loyal to your brand is now more difficult than ever and requires more. Gone are the days when a simple customer management tool and deposit refunds were enough.
As in any competitive industry, a company’s ability to stand out from the crowd goes a long way to success.
In fact, improving the customer experience will be a key driver for most companies by 2020. According to a report by Walker Consulting, customer satisfaction is more important than price and product.
Clearly, CRM is better than no software for managing the customer experience. However, due to the increasingly competitive demand in the Forex trading industry and the need for strict regulations and KYC and AML, it is important for a business to use a purpose-built Forex CRM such as Impact CRM.
AI TECH IS THE FOREX Trader CRM GAME CHANGER
All businesses, not just Forex traders, face two challenges if they want to succeed. First, understanding the unique needs of each customer. Second, how to effectively communicate in the customer journey.
Failure in either leads to increased acquisition opportunities, fewer results, poor customer service, sales interruptions or backlog. However, solving these two problems requires analyzing customer data.
Influence CRM is a logical middle place for collecting customer data. It offers the advantages of Artificial Intelligence (AI) and most importantly, Machine Learning (ML) and Deep Learning (DL) are very effective in processing this data.
With an AI-based CRM, a company can understand the needs of individual business owners. It also uses predictive analytics to suggest how to interact with them.
It’s like an artist painting a picture. The more detailed the image, the more likely the object will be recognized.
Understanding of Forex Trader CRM
Understanding every Forex trader CRM requires sending data from calls, live chats, emails, chatbots, PPC and social media campaigns through Impact CRM. In addition, information and payment records related to business deposits and withdrawals can be cut, analyzed and linked to business. These insights provide a forecast of where marketing spend is best used to achieve the campaign’s goals.
In this way, Company can better react to new customers. Additionally these opportunities are acquired more cost-effectively, reducing CPL and CPA.
Providing a personalized customer experience also increases conversion rates. And by taking a holistic approach to the customer journey, it’s easy to identify cross-sell and up-sell opportunities.
A better understanding of customers increases lifetime value and helps a company reduce turnover by identifying patterns that indicate a loss of brand trust.
CONNECT Forex Trader CRM TO ENTERPRISE PLATFORM
User-friendly interface makes opening an account and transferring money hassle-free. Since Forex traders are usually spread across several countries, it is also important to offer global payment services.
Impact CRM also offers the multi-tenant capability and can serve multiple portals.
Customizable rule-based customer input fields are also useful when targeting a global customer base.
For practical reasons, it is best to access trading and demo accounts via the front end of Impact CRM and as part of the client login in the trader’s area.
By linking all business-related activities directly to Impact CRM, data collection is more efficient and faster.
This allows you to immediately develop an image of the entrepreneur. The agent can make a relevant offer while the trader is active on the trading platform.
Introducing Brokers (IBs) play a key role in the expansion plans of many brokerage firms. Impact CRM provides an IB area which can be added later if IB is not part of the immediate business model.
Some IBs start out as one-person entities, but grow into larger companies with multiple locations, so the IB Portal can accommodate a multi-level IB network.
Impact CRM also generates IB reports to help track commissions and allow affiliates to monitor their activity.
Real-Time Reports: Monitor your business performance with custom reports like IB Payments
COMPETITION WITH AUTOMATIC LAND PRICES AND SENTIMENT ANALYSIS
There are additional features to consider that can give you a competitive edge in the Forex industry.
Automated lead scoring and automated lead distribution increase sales department efficiency. It identifies the most suitable prospects and allocates the prospects to the best-suited team to convert them.
The automated lead distribution tool also assigns leads based on marketing channel, language used, and IB.
The integration of Impact Telecom increases operational efficiency and provides two state-of-the-art features.
Sentiment analysis is a subset of AI that can determine a merchant’s (and agent’s) mood during an interaction. This information helps determine what makes merchants happy and improves retention by improving understanding of actions that lead to sales.
In the past, many Forex brokers were held back by the fear of losing data when switching from one CRM to another.
However, many Forex brokers are still reluctant to change due to organizational issues related to adapting to the new system.
They will continue to use legacy platforms when there are better options due to the effort (and cost) involved in integrating other business applications.
While these fears apply to older systems, Impact CRM’s API architecture simplifies integration with existing applications.
EASY-TO-USE MODERN INTERFACE HELPS AGENTS WORK BETTER
Ease of use: handle all customer inquiries on one screen
Switching between platforms to process a trader’s query prevents the agent from providing an effective response.
Impact CRM gives every customer employee the information they need to deliver the best customer experience.
By switching to Impact CRM, business efficiency will increase over time. But working with a system that uses a modern, easy-to-use interface and delivers relevant information on a single screen is like taking customer experience to heart.
The flexibility of the dashboard to suit each agent’s information needs leads to high efficiency throughout Forex trading.
Our solution also increases efficiency through its reporting capabilities.
It can be customized so that managers have what they need to analyze their team’s performance. At the same time, the management gets a global picture of the business with the help of operational data. Of course, personalization also includes handling sensitive information.
In addition, our solution offers the promise of zero downtime and ensures that your Forex trading is always available to clients. Our powerful content distribution network (CDN) ensures your business is always online, regardless of size, traffic or data needs.
Safety is always on our agenda, so you don’t have to worry about it.