Introduction
One of the favorite cosmetic products of the females is lip gloss. They use this specific product to make their lips look fresh and shiny. Therefore the demand for this product is very high among women. The business geeks are moving towards lip gloss businesses because of their demand in consumers.
Then, What do you think you can beat them? Do you think your lip gloss could make a difference? Yeah! for sure. If you can invest in customizing the packaging designs of your lip glosses you will have your answers practically. These boxes are not traditional boxes but they are designed for the sole purpose of achieving high income and promoting your brand. Let us understand together regarding some facts and knowledge about lip gloss boxes.
Why do we need Custom packaging solutions for Lip gloss?
It is a known fact that using custom lip gloss packaging will boost your brand in every manner. Here we will talk about the importance of packing a lip gloss product.
- Lip gloss is very delicate and can be easily damaged. These boxes will be able to protect it when handling or transporting it to some other places. Gloss boxes are designed to reduce the risk of damage because of the proper fitting size for the product.
- Custom printed lip gloss packaging will display the logo and colors of your brand which will attract consumers and easily influence the decision of the consumer to purchase the product.
- In this modern society, everyone is attached to social media and all of them love to share their unboxing experience of buying a new product. Lip gloss boxes must be well designed to give a wonderful experience while unboxing.
- It may seem that it will affect the cost expense on the packaging but in a broader perspective if the lip glosses are in the long run then the packaging will protect them from damage and they won’t be returned which will save you money.
Why is it better to invest in?
Undoubtedly, customized boxes are a perfect move for the growth of your business. We will know with the following information whether it is better or not.
Want to make your identity?
Customized packaging has the power to give a lasting impression on your consumers. This is how it builds the identity of your niche.
Want to improve Customer Satisfaction?
Boxes with packaging solutions enhance the experience of your consumers. The right design may include the feature to easily open the box and to reseal. These are user friendly features that will encourage the consumers to share their experience.
A tremendous Advantage Custom Boxes
In the tons of cosmetic industries and retailer shops where consumers have many choices to select a lip gloss from whoever they want. Here packaging will play a role in giving your product the opportunity to stand out from the rest. As we are well aware of the fact that generic boxes are outdated and they won’t even come closer to your brand image.
Keep reading and you will know how to cope with the fact about boosting sales and identity
A real example always makes it easy for the person to make a decision. For this, we did research on Kylie Cosmetics to know the reasons behind their success.
Wait… what? She Started with a small lip kit.
Kylie Cosmetics was a small lip kit at the time of its launch. The brand was founded by Kylie Jenner. She is a well known TV star. The team of Kylie Cosmetics used packaging to make an impact in the beauty industry.
What was her strategy?
- Kylie Jenner used her support from the public. She had a massive amount of followers.
- She launched her first product with the name of “Kylie Lip Kit”. This kit included a matching lip liner and lipstick.
Kylie’s Packing strategy
- She added her signature in the form of lips embedded on the package. The design was minimalist but very attractive.
- The color scheme was chosen as black and white.
- The kit was easy to handle on the go as the size was compact.
DID IT WORKED? The Packaging?
The personalized packaging portrays the lifestyle of Kylie. That is the reason bold designs make a high impact on consumers.
The market was shattered with the boom of Kylie products. The design makes the buyers buy and feel in the elite club.
Consumers on social media shared the unboxing videos of her lip gloss. And soon this kit became a symbol of status.
You need to know the reason behind her being a billionaire
The main reason for its unmatchable success was marketing through consumers on social media. This success allowed Kylie to build a cosmetic empire. All credit goes to the consistent interactive packaging. Now she is marked as one of the top billionaires around the world.
Conclusion
Investing in customized packaging boosts brand identity and customer satisfaction, setting businesses apart in a competitive market.
In a nutshell, If you want to set the level of your brand high. Then you have to invest in customized lip gloss boxes. As an entrepreneur, you must learn a moral from this real life story of Kylie’s success. These boxes serve as a perfect marketer for your brand image. It will ultimately increase sales and shine your business just like KYLIE COSMECTICS.